Should I still do a blog tour for my new release? #MondayBlogs #BookMarketing #AmWriting

Thanks so much, D.E.Haggerty, for giving the rest of us the benefit of your exploration and experience.

D.E. Haggerty

Since my new book, Fat Girl Begone!, released this morning AND I started a new blog tour for this release this morning, today is the perfect day to discuss whether you should do a blog tour for your new release. First of all, let’s do a reality check. Blog tours are no longer the end-all be-all of book marketing (although nothing should be the end-all be-all when you’re talking about marketing). The market is saturated, and writers report fewer and fewer sales from blog tours.

That takes me to my first point – sales. Blog tours do not immediately lead to tons of sales. I can see you roll your eyes and hear you muttering ‘then how is this marketing?’. Trust me, I get it. But blog tours have always been about the long sale. What do I mean by that obviously stock market reference, which doesn’t seem…

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