Since my new book, Fat Girl Begone!, released this morning AND I started a new blog tour for this release this morning, today is the perfect day to discuss whether you should do a blog tour for your new release. First of all, let’s do a reality check. Blog tours are no longer the end-all be-all of book marketing (although nothing should be the end-all be-all when you’re talking about marketing). The market is saturated, and writers report fewer and fewer sales from blog tours.

That takes me to my first point – sales. Blog tours do not immediately lead to tons of sales. I can see you roll your eyes and hear you muttering ‘then how is this marketing?’. Trust me, I get it. But blog tours have always been about the long sale. What do I mean by that obviously stock market reference, which doesn’t seem…