Publisher’s Weekly recently ran an article about my experiences with self-publishing, and while it proved very popular, one comment decried the lack of examples, specifically in regard to marketing. And that’s a valid complaint. After all, a writer will get much more use out of being shown how to market rather than just being told that they should. So, I thought I’d write a few blog posts about it, with a few examples of how I went about getting my novella Sour Candy ready for publication and in front of as many eyes as possible while not breaking the bank.

#1: BETA READERS

A beta reader is someone who is willing to read your book before you publish it, and as such can be an invaluable asset. If you’ve been crowing on social media about the upcoming release of your new book (“OMG, you guys, December can’t come soon…